Doha Film Institute
Client: Doha Film Institute
Environmental design for Qumra, an annual international film event hosted by the Doha Film Institute.
Visual language
The design language of Qumra 2017 is based on the idea of ‘lenses’. Crafted by Studio Ragu, the system of the logo features snapshots of different films which helped to ensure that all films selected for the festival were showcased across event collateral.
Applications of the identity were designed by our team across various print collateral, wayfinding, social media and on site event promotions. A key aspect of this design process involved balancing the need to promote the festival across different touchpoints while also avoiding visual monotony for viewers.
A comprehensive bilingual (Arabic and English) catalogue of all Qumra entries was also a key aspect of the festival. It featured various details about each film such as plot synopsis, creative and production information as well as information about the directors and jury panelists.