Visual language

Simple, structured layouts and engaging illustrations helped to create an impactful reading experience for all care-givers. The design and production process also had to take into account a limited production budget. Using photographs generously provided by friends and acquaintances, and a 2-colour palette (blue and black) helped reduce both the production and offset printing costs.

For the book’s illustrations, a simple line-based style with a hand drawn feel was employed. The blue was used minimally as a means to provide striking highlights where necessary. These illustrations were used across the book to explain and highlight specific scenarios - ranging from timelines to track stages of child development, various children’s activities and toys that complement different stages of the development process.