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Himeya

Client: Himatsingka Seide Ltd
Identity and packaging design for Himêya, a home linen brand.

Identity & Packaging

The identity and packaging was developed with the above ethos in mind. The Himêya logotype is simple, minimal & modern with a neutral palette. The packaging has a simplified foil-stamped line drawing of a cotton flower set against recycled paper. The idea was to focus on the product–the finest bed linen and towels that are made from ethically sourced cotton & consciously crafted.

Website

The Himêya website was designed to be more than just an online shopping site–since Himeya is about mindsets, and not just products. Today’s consumers are well-informed, discerning and want to know how their products are made, where they come from, and what they stand for. These are addressed in the website by taking the customer through Himeya’s provenance, its ethical sourcing of cotton and conscious manufacturing processes. The Himeya Journal (blog) is a space that focuses on the brands philosophy of self-care, restorative experiences and helps debunking myths like the thread count debate among others.

www.himeyalife.com

deliverableS :

identity
packaging
website

tonic collaborations :

MEETA MALHOTRA (STRATEGY)
BORDER & FALL (CONTENT WRITING)
Himêya, is an offering from the Himatsingka Group, a textile leader with a presence across Asia, Europe and North America. The brand name is derived from the ‘Him’ of Himatsingka and the Sanskrit word ‘Ameya’, meaning boundless & pure.
Himêya was envisaged to be a lifestyle brand dedicated to rest. It seeks to refocus attention on things that impact well-being—a restful night, soothing space, and an invigorating bath. The core philosophy is that resting better, helps one to live better and be better at everything one does.
From our clients

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Ajay Gowda, (Founder - Byg Ventures)

"We approached Aditi and Priyanka to design packaging for our extensive list of over 100 SKUs. All designs, iterations and edits were handled professionally. We highly recommend working with them."

Namu Kini, (Founder - Happy Healthy Me)

"The illustration and design work done has helped us a lot in all our communication. Everyone is instantly drawn towards it. Our project has been envisioned beautifully!"

Tanvi Jindal, (Founder - Museum of Solutions)

"Working with Aditi was one of the best collaborations I’ve had. She is an extremely talented, knowledgeable and professional designer. Aditi has a fantastic ability to find innovative answers, is a great communicator and a pleasure to work with."

Catalina Zlotea, (Design Head - Doha Film Institute)

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Umang Bhattacharya, (Brand Creator - Millé)

Interested in collaborating with us?
Get in touch, we’ll be happy to talk

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Send us an email at:
aditi@tonicdesignhouse.in [or] priyanka@tonicdesignhouse.in

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COPYRIGHT TONIC DESIGN HOUSE 2024