Byg Brewski Brewing Company
Client: Byg Ventures Pvt Ltd
Identity & environmental design for Byg Brewski Brewing Company, one of Asia’s largest brewpubs.
Byg Brewski derives its name from Byygvir, a Norse deity of beer and mead. The subtext behind the logo was the persona assigned to Byggvir - someone with a godlike stature and stately character. This is reflected in the dignified nature of the logo design and in the letterforms that were inspired by early wood cut prints. Finally, the deep blue colour accentuates this style and gives the unit a refined, premium look.
The 65,000 sq feet Bangalore brewery provided ample canvases to visually highlight the brand story. This required working with varied materials and mediums. The wayfinding utilised metal as the primary medium with visuals that were extrapolated from the style of the logo. Metal was also used to create unique “grill artworks” that celebrated beer. This concept was also translated into print posters that featured the various signature beers of Byg Brewski. The exposed brick of the space was also a canvas - to create an infographic illustration to showcase the beer making process. These served as visual focal points in the space and were also popular with customers on social media.